Why I Love Samson Fishing Lures: Strength, Craft, and Conscious Design

Few lure brands stand out the way Samson Fishing does. Every lure they make is a reflection of skill, experience, and deep respect for both the fish and the environment. It’s not just another tackle company — it’s the work of Grant Woodgate, a world-renowned lure angler with a lifetime of understanding how fish think and behave.

Designed by an Angler Who Knows

Grant designs every single Samson lure himself, drawing on decades of real-world fishing experience from around the globe. He doesn’t chase trends — he builds lures that simply work. Each shape, weight, and finish comes from an angler’s mindset: what the fish see, how they respond, and what gets them to strike.

Handmade and Virtually Indestructible

Samson lures are handmade, and you can feel that quality the moment you pick one up. They’re virtually indestructible — made to withstand countless casts, tough conditions, and hard-fighting bass. I’ve bounced these off rocks and watched them come back ready for more. They’re built for anglers who fish seriously, not delicately.

Built to Cast a Mile

One of Samson’s biggest strengths is their casting performance. These lures fly. When you’re trying to reach feeding fish sitting just beyond the breakers or deep channels, that extra distance can make all the difference. Even in rough onshore winds, Samson lures punch through the air and let you cover far more water than most.

Versatile and Realistic

Samson designs cover a huge range of conditions — from calm estuaries to open surf. They’re incredibly versatile, easy to adapt for different retrieves, and they mimic natural baitfish beautifully. Their movement and profile in the water are incredibly lifelike, giving the illusion of real prey and triggering confident strikes from bass.

Grant has also applied that same precision and craftsmanship to rods and braid, ensuring every part of the setup — from the cast to the lure — works seamlessly together. It’s all designed by someone who truly understands how each piece of gear interacts in real fishing situations.

Eco-Conscious by Design

Something I really respect about Samson Fishing is Grant’s environmental awareness. Every design decision considers sustainability — from material choices to packaging. It’s clear that Samson isn’t just about catching fish; it’s about doing it responsibly. As an angler who spends so much time on the coast, that mindset really resonates with me.

The Result: Reliable, Responsible Performance

For me, Samson Fishing lures have become a staple in my box — a perfect mix of durability, performance, and principle. They’re built by a true angler, made with care for the environment, and proven where it counts: on the water.

If you haven’t already, check them out — you’ll see exactly why they’ve earned their reputation.